Aveda Be Curly Advanced Shampoo | Moisturizing Shampoo for Curly, Coily, Wavy Hair | Gently Cleanses, Removes Build Up | Fights Frizz | Sulfate Free, Silicone Free | 94% Naturally Derived

Price: $36.00
(as of May 17, 2026 16:38:01 UTC – Details)

From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Be Curly Merchant Video

Build your wavy and curly hair routine

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Customer Reviews

4.5 out of 5 stars 443

4.5 out of 5 stars 334

3.7 out of 5 stars 153

4.2 out of 5 stars 271

4.2 out of 5 stars 1,348

Price

$36.00$36.00

$41.00$41.00

$65.00$65.00

$41.00$41.00

$36.00$36.00

STEP IN THE ROUTINE

1 – Shampoo

2 – Conditioner

3 – Treatment

4 – Styling

5 – Styling

HAIR TEXTURE

Wavy to Coily, 2A – 4C

Wavy to Coily, 2A – 4C

Wavy to Coily, 2A – 4C

Wavy to Coily, 2A – 4C

Wavy to Curly, 2A – 3C

HAIR THICKNESS

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

BENEFIT

Hydrates curls and waves

Hydrates curls and waves

Hydrates curls and waves

Hydrates curls and waves

Hydrates curls and waves

SECONDARY BENEFIT

Removes build-up

Reduces frizz

Protects from frizz

Detangles and smooths

Increases definition

WHEN & HOW TO USE

Apply to wet hair, rinse

Apply to wet hair, rinse

Apply to wet hair, rinse

Apply to damp hair

Apply to damp hair

VEGAN & CRUELTY FREE

✔

✔

✔

✔

✔

Product Dimensions ‏ : ‎ 1.97 x 1.97 x 7.52 inches; 10.69 ounces
Item model number ‏ : ‎ VAAL010000
UPC ‏ : ‎ 018084051979
Manufacturer ‏ : ‎ Aveda
ASIN ‏ : ‎ B0D22PR6FG
Best Sellers Rank: #13,424 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #418 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (443) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Sulfate-Free, Silicone-Free Shampoo for Curly Hair: Aveda Be Curly Advanced Shampoo gently cleanses, removes build-up without stripping hair, and moisturizes curls, coils, and waves.
Defends Against Frizz: When used with Be Curly Advanced Conditioner, this sulfate-free shampoo acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz.
94% Naturally Derived*: Replenishes strength with a peptide derived from plant proteins. Kokum seed butter conditions and provides slip and detangling to help reduce breakage.
How to Use: Massage into wet hair and scalp. Rinse. Follow with Be Curly Advanced Conditioner.
Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

Product summary

shift
+
alt
+
D